Small businesses everywhere are getting their feet wet in PPC advertising. But what is it? Pay Per Click! PPC is also known as search engine advertising, the paid placements on Google results that show before the organic results. While there are a ton of reasons to...
Search engine optimization; the process at which websites are optimized into search engines like Google, Yahoo, or Bing with content such as keywords, images, and text. Sites want to have a higher ranking within these search engines to get more organic traffic that...
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